Why They're Failing and What to Do About It.....

Marketing for businesses of all sizes has changed and is widely regarded by top marketing experts as "broken". The old ways of marketing, that have served us perfectly well for years, simply don’t work anymore. A new generation of marketing techniques have emerged that rewrite the rule books and offer more predictable marketing solutions that turn more strangers into customers,  Finding it harder  to generate sales?  You’re not alone because top marketing experts have labelled small business marketing broken, wasteful and unresponsive. Many small business owners are reporting  falling response rates and that means a reduction in earnings. If you're not experiencing it yet there’s a very good chance its coming your way.

So why are the old marketing techniques no longer working as well as they used to? Lets take a look at some key reasons  small business marketing is failing.

1. We've Become Disillusioned 
Online marketing has reached breaking point. We’re swamped with unwanted, ever more intrusive advertising and people have learned to filter it including the good stuff.

2. Misled By Social Media
Small business owners have been encouraged to focus on social media channels, instead of focusing  on what  customers actually want. Getting clicked on or liked, is quite easy but, as a business owner, you can’t take clicks or likes to the bank. 
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3. Social Media Audience Access 
The dominant social media platforms are gradually removing free access to their audiences. That means  businesses need to consider alternative marketing tools. Smartphones have changed everything and in 2023 daily app downloads had reached over 500 a day and 60% of web traffic was being accessed on mobile devices.

4. Lack of a Responsive Tribe.
Having a responsive tribe around your business is important if  you want to grow earnings faster. It strengthens the profile of your business, brings back new and existing  customers and means you will always have receptive customers to sell to and generate referrals  from.

5.  Customer Usability  
Website visits are falling while app downloads are going crazy . A mobile APP puts your business in the pocket of customers. Mobile apps allow customers to access all they need about your business in one tap, anywhere and anytime.

6.  Returning Customers 
Motivating customers to return to your business can be tough .Its far easier to bring customers back using APP technology. Profit margins are often higher on revisit customers. Not  having a revisit strategy driven by an app means losing out on  substantial additional earnings.  

7.  Customer Preferences Matter  
Customers have become obsessed with  apps that make their lives better, easier and more convenient. With around 500 million apps being downloaded a daily customers are making their preferences very clear.

8. Simplicity or Complexity?
Simplicity sells ! Smart app marketing means making content as concise as possibly. We all crave more simplicity in our lives and its why the Google search engine page retains its number one position.

9. Automated Marketing
Most small business owners find marketing is one of their toughest challenges.. Its really hard to keep generating new customers,  motivate existing  customers to return again and again and motivate satisfied customers to introduce you to new customers at almost zero cost.
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10. Unpredictable and Inconsistent Results
Marketing activity involves spending money. Current small business marketing  make it difficult to analyse results and profitability. Writing persuasive content is tricky and its hard to reach  the targeted audience you want. 

 ​"Broken vs ONE+"

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