Business Recovery Strategies You'll Love
Why Top Marketing Experts Have Labelled Small Business Marketing Broken..
They focus on outdated strategies that no longer resonate with today’s customers and prompted top marketing professionals to label small business marketing as "broken"
Lets take a look at some of their observations.
1. We've Become Disillusioned
The saturation of online marketing has led to widespread disillusionment, as consumers are bombarded with a multitude of intrusive advertisements that drown out genuinely valuable content.
2. Misled By Social Media
Social media has led business owners to mistakenly focus on clicks and likes instead of addressing real customer needs. Getting clicked on or liked, is easy but business owners can't take clicks or likes to the bank.
3. Social Media Audience Access
Changes to social media platforms are gradually removing free access by small businesses to their audience data and chargeable services are emerging.
4. Responsive Tribe
For small businesses to flourish they need to build a highly responsive and engaged tribe around themselves. Traditional marketing tools make it a slow and drawn out process that results in poor response rates. App marketing enhances the presence of a business, brings back motivated new and existing customers and ensures a business always has receptive customers to sell to and generate referrals from.
5. Customer Usability
Website and mobile website traffic is falling. Most smartphone and tablet users no longer want to trawl through site content to find what we're looking for. A mobile app will deliver what customers want, faster, with greater convenience and engaging interactivity .Apps put a business in the pocket of the customer and allows them to access functionality that no other media can, anywhere and at any time.
6. Returning Customers
Getting new and existing customers to return repeatedly can be tough. An app makes it far easier by delivering precise and carefully timed promotional messages to the recipients smartphone or tablet- and they have to read them.
7. Customer Preferences
As customer preferences change its important for businesses to adapt and deliver solutions that meet their changing needs. App interactivity is now the No. 1 customer preference expressed by smartphone users. Businesses who fail to respond to customer preferences risk losing business today and going forward.
8. Simplicity and Functionality
Customers love simplicity. Mobile apps keep content concise. Apps deliver greater convenience, streamline communications and deliver functionality that enables customers to get more done when it suits them and anywhere as apps also work offline.
9. Marketing Habits
It can be tough for small business owners to keep up with changes in marketing best practice . As a result they stick with what's familiar rather than solutions capable of delivering better and more consistent results.
10. Unpredictable and Inconsistent Results
Marketing decisions involve financial risk. It can be tough for small business owners to measure performance and calculate ROI on their marketing decisions. These limitations mean small business marketing becomes reliant on guesswork.
Lets take a look at some of their observations.
1. We've Become Disillusioned
The saturation of online marketing has led to widespread disillusionment, as consumers are bombarded with a multitude of intrusive advertisements that drown out genuinely valuable content.
2. Misled By Social Media
Social media has led business owners to mistakenly focus on clicks and likes instead of addressing real customer needs. Getting clicked on or liked, is easy but business owners can't take clicks or likes to the bank.
3. Social Media Audience Access
Changes to social media platforms are gradually removing free access by small businesses to their audience data and chargeable services are emerging.
4. Responsive Tribe
For small businesses to flourish they need to build a highly responsive and engaged tribe around themselves. Traditional marketing tools make it a slow and drawn out process that results in poor response rates. App marketing enhances the presence of a business, brings back motivated new and existing customers and ensures a business always has receptive customers to sell to and generate referrals from.
5. Customer Usability
Website and mobile website traffic is falling. Most smartphone and tablet users no longer want to trawl through site content to find what we're looking for. A mobile app will deliver what customers want, faster, with greater convenience and engaging interactivity .Apps put a business in the pocket of the customer and allows them to access functionality that no other media can, anywhere and at any time.
6. Returning Customers
Getting new and existing customers to return repeatedly can be tough. An app makes it far easier by delivering precise and carefully timed promotional messages to the recipients smartphone or tablet- and they have to read them.
7. Customer Preferences
As customer preferences change its important for businesses to adapt and deliver solutions that meet their changing needs. App interactivity is now the No. 1 customer preference expressed by smartphone users. Businesses who fail to respond to customer preferences risk losing business today and going forward.
8. Simplicity and Functionality
Customers love simplicity. Mobile apps keep content concise. Apps deliver greater convenience, streamline communications and deliver functionality that enables customers to get more done when it suits them and anywhere as apps also work offline.
9. Marketing Habits
It can be tough for small business owners to keep up with changes in marketing best practice . As a result they stick with what's familiar rather than solutions capable of delivering better and more consistent results.
10. Unpredictable and Inconsistent Results
Marketing decisions involve financial risk. It can be tough for small business owners to measure performance and calculate ROI on their marketing decisions. These limitations mean small business marketing becomes reliant on guesswork.
* Renegade Marketing Mark Blackmore and Jamie Hutchinson - No 1 Amazon and New York Times Bestsellers
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